The latest GMHC collaborative campaign with FCB Health New York compares odd, outdated and ridiculous laws to current blood donation policies for gay men

Gay men's health group and ad agency part­ner say FDA blood do­na­tion pro­pos­al 'still falls short'

The FDA’s re­cent pro­pos­al to change re­stric­tions on gay men and blood do­na­tions grabbed head­lines and ku­dos. Af­ter all, it would mark the re­moval of blan­ket re­stric­tions for men who have sex with men since those en­act­ed 40 years ago.

The Gay Men’s Health Cri­sis (GMHC) and FCB Health New York to­geth­er cre­at­ed the “Blood Equal­i­ty” ad cam­paign sev­en years ago to push for the re­moval of re­stric­tions for gay and bi­sex­u­al men do­na­tions, and while they agree it’s a pos­i­tive step, they al­so agree it “still falls short,” said Mike De­vlin, ex­ec­u­tive cre­ative di­rec­tor at FCB Health New York.

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