Genentech's first campaign for eye disease treatment Vabysmo features eye-catching images.

Roche’s Genen­tech de­buts first con­sumer ef­fort for di­a­betes and age-re­lat­ed eye dis­ease drug

Genen­tech’s first cam­paign for eye drug Vabysmo is lit­er­al­ly eye-open­ing.

In the de­but TV com­mer­cial, a woman opens an eye-shaped screen, step­ping through in­to dif­fer­ent …

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