Genen­tech is Broad­way bound with lat­est cam­paign to raise spinal mus­cu­lar at­ro­phy aware­ness

Genen­tech is tak­ing its spinal mus­cu­lar at­ro­phy aware­ness ef­forts to New York with an orig­i­nal mu­si­cal com­e­dy. The show, called “Most Like­ly Not To…” will be per­formed on Feb. 29, al­so known as Rare Dis­ease Day, with a cast that in­cludes ac­tors, writ­ers and per­form­ers with SMA.

Cre­at­ed in con­sul­ta­tion with the SMA com­mu­ni­ty, the show fo­cus­es on a woman liv­ing with SMA who wins a raf­fle to at­tend her 20-year high school re­union.

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