James Ian (at the 'Double Take' fashion show) has been part of Genentech's now-evolving 'SMA My Way' effort from the beginning.
Genentech updates spinal muscular atrophy effort with new design, social media and ‘Real Talk’
Genentech is adding to its community co-created spinal muscular atrophy campaign called “SMA My Way” with new content and an updated look.
The update includes …
Sign up to read this article for free.
Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.