James Ian (at the 'Double Take' fashion show) has been part of Genentech's now-evolving 'SMA My Way' effort from the beginning.

Genen­tech up­dates spinal mus­cu­lar at­ro­phy ef­fort with new de­sign, so­cial me­dia and ‘Re­al Talk’

Genen­tech is adding to its com­mu­ni­ty co-cre­at­ed spinal mus­cu­lar at­ro­phy cam­paign called “SMA My Way” with new con­tent and an up­dat­ed look.

The up­date in­cludes …

Endpoints News

Sign up to read this article for free.

Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.