Genentech updates spinal muscular atrophy effort with new design, social media and ‘Real Talk’
Genentech is adding to its community co-created spinal muscular atrophy campaign called “SMA My Way” with new content and an updated look.
The update includes a first-ever Instagram channel with takeovers and live sessions, and the addition of content from its “Real Talk” video panel series with adult-specific topics such as dating and relationships, and disability visibility and representation.
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