Genen­tech spon­sors fash­ion-for­ward mod­els walk­ing and rolling the run­way again in SMA en­core show

Genen­tech is repris­ing its high-style fash­ion show for spinal mus­cu­lar at­ro­phy aware­ness with an en­core run next month.

The orig­i­nal “Dou­ble Take” show fea­tured mod­els who are liv­ing with SMA, and some fam­i­ly mem­bers, wear­ing cus­tom-de­signed adap­tive cloth­ing, and de­buted last fall around New York Fash­ion Week. The new en­core show will de­but at the an­nu­al Cure SMA con­fer­ence in Or­lan­do on June 29 with nine of the orig­i­nal mod­els walk­ing or rolling the run­way.

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