
Genentech sponsors fashion-forward models walking and rolling the runway again in SMA encore show
Genentech is reprising its high-style fashion show for spinal muscular atrophy awareness with an encore run next month.
The original “Double Take” show featured models who are living with SMA, and some family members, wearing custom-designed adaptive clothing, and debuted last fall around New York Fashion Week. The new encore show will debut at the annual Cure SMA conference in Orlando on June 29 with nine of the original models walking or rolling the runway.
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