Pictured are three men new to the latest Biktarvy campaign alongside two of the original women. (Gilead Sciences)

Gilead adds more pa­tient rep­re­sen­ta­tion in next phase of HIV med Bik­tarvy cam­paign

Gilead Sci­ences is ex­pand­ing its re­al pa­tient ros­ter in the newest Bik­tarvy ad cam­paign, adding sev­en peo­ple to the orig­i­nal group of six.

The evo­lu­tion of the “Keep Be­ing You” cam­paign for the HIV med­i­cine al­so in­cludes a new red la­bel ap­pear­ing along­side each per­son, not­ing their name and that they are “un­de­tectable on Bik­tarvy.”

The cam­paign first de­buted in 2020, with the newest ef­fort re­sult­ing from sev­er­al dif­fer­ent tests around how to keep mov­ing the cam­paign for­ward, said Nik John­son, Gilead se­nior di­rec­tor, HIV mar­ket­ing.

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