Gilead joins Tik­Tok with on­col­o­gy aware­ness cam­paign fea­tur­ing di­verse group of can­cer ad­vo­cates

Gilead Sci­ences is tak­ing over the open­ing page on Tik­Tok for the next two weeks. A Gilead-spon­sored video, fea­tur­ing can­cer ad­vo­cates talk­ing about eq­ui­ty and oth­er is­sues, will show up as the land­ing page, called the “For You” page, for mil­lions of Tik­Tok watch­ers.

The can­cer aware­ness cam­paign will be­gin on Mon­day and run for two weeks, a Gilead spokesper­son told End­points News. The Tik­Tok ad de­but is timed around the AS­CO med­ical con­fer­ence, but the work is aimed more broad­ly at health­care pro­fes­sion­als, as well as peo­ple touched by can­cer and peo­ple in­ter­est­ed in ad­vanc­ing Black and gen­er­al health eq­ui­ty.

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

SIGN UP LOG IN BECOME A PREMIUM SUBSCRIBER