A new GSK campaign (print ad above) aims to raise shingles awareness with Spanish-speaking audiences.

Glax­o­SmithK­line am­pli­fies the agony of ‘la cule­bril­la’ to raise shin­gles aware­ness with Span­ish speak­ers

The burn­ing pain and elec­tric shock-like symp­toms of shin­gles are the same no mat­ter what lan­guage you speak. Glax­o­SmithK­line, how­ev­er, wants to make sure Span­ish-speak­ers are aware of shin­gles, or la cule­bril­la, and that it can be pre­vent­ed.

Its lat­est ad cam­paign fea­tures a Span­ish-lan­guage voiceover in a TV ad show­ing the pain of shin­gles, il­lus­trat­ed by corkscrews twist­ing through skin, smol­der­ing or­ange burn­ing patch­es and elec­tri­cal shocks. The mes­sage? Si tu­viste vari­cel­la (if you’ve had chick­en pox) and tiene 50 años o mas (are 50 years or old­er), you should speak to your doc­tor about la cule­bril­la.

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