A new GSK campaign (print ad above) aims to raise shingles awareness with Spanish-speaking audiences.

February 25, 2022 11:56 AM EST

GlaxoSmithKline amplifies the agony of ‘la culebrilla’ to raise shingles awareness with Spanish speakers

Beth Snyder Bulik

Senior Editor

The burning pain and electric shock-like symptoms of shingles are the same no matter what language you speak. GlaxoSmithKline, however, wants to make sure Spanish …

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GlaxoSmithKline amplifies the agony of ‘la culebrilla’ to raise shingles awareness with Spanish speakers

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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Glax­o­SmithK­line am­pli­fies the agony of ‘la cule­bril­la’ to raise shin­gles aware­ness with Span­ish speak­ers

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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GlaxoSmithKline amplifies the agony of ‘la culebrilla’ to raise shingles awareness with Spanish speakers

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

Andrew Left, short seller who campaigned against Valeant, is accused of fraud by SEC

European drug regulator rejects Alzheimer's drug Leqembi, citing safety concerns

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