GlaxoSmithKline amplifies the agony of ‘la culebrilla’ to raise shingles awareness with Spanish speakers
The burning pain and electric shock-like symptoms of shingles are the same no matter what language you speak. GlaxoSmithKline, however, wants to make sure Spanish-speakers are aware of shingles, or la culebrilla, and that it can be prevented.
Its latest ad campaign features a Spanish-language voiceover in a TV ad showing the pain of shingles, illustrated by corkscrews twisting through skin, smoldering orange burning patches and electrical shocks. The message? Si tuviste varicella (if you’ve had chicken pox) and tiene 50 años o mas (are 50 years or older), you should speak to your doctor about la culebrilla.
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