GoodRx bets on working with pharmacies as prescription-drug reimbursement pressure grows
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When GoodRx made its public debut in 2020, the digital health company built its business by working with pharmacy benefit managers, getting paid when customers used a PBM coupon to pay pharmacies in cash rather than through insurance. But over the last year, it’s been shifting its model to work more closely with pharmacies, negotiating deals with them directly rather than relying solely on PBMs.
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