Granfluencers and boomfluencers: Is the hipster oldster social media trend moving to pharma?
Cathy Chester’s latest Instagram post is about her experience being pregnant while having multiple sclerosis — in 1992. That was six years after her initial diagnosis and one year before Betaseron became the first FDA-approved drug to treat the underlying disease in relapsing-remitting MS.
Chester, now 63, writes about how a few years before she became pregnant, when she was considering getting married, she drove more than 90 minutes to hear a specialist talk about MS and pregnancy. Because the internet was still emerging then, and modern smartphones were only a twinkle in Apple’s eye, she couldn’t just “look it up.” And her doctors back then weren’t as open to listening to patients’ personal issues as they are today.
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