Grocery delivery giant Instacart is betting that food as medicine programs will help grow its business
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About two years ago, Sarah Mastrorocco, an early employee at Instacart, began to focus on increasing food and nutrition access for the tech company. It was then when she heard terms like “food as medicine” for the first time.
Mastrorocco now oversees the grocery delivery company’s one-year-old Instacart Health business as vice president and general manager. The business taps into a growing trend of health plans and medical providers who are looking to prescribe food with the aim of keeping people healthier and avoiding more expensive medical care.
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