GSK attempts to remake itself in China with local ties
GlaxoSmithKline is ramping up its R&D efforts in China after a couple of tumultuous years in the country.
GSK’s China R&D General Manager Li Min told a recent forum that the company has heavily invested in neuroscience in China geared toward beefing up partnerships with local universities under a five-year project dubbed Neuro 2020, China Daily reported.
GSK has been in free fall in China after bribery charges forced the company to pay nearly $500 million in fines to resolve those charges. The company subsequently cut about 40 percent of its sales force China in 2015, and it announced that it would be overhauling the way sales reps in China are compensated.
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