Earvin ‘Magic’ Johnson stars in GSK’s new campaign to raise RSV awareness for older adults.
March 15, 2023 02:14 PM EDTUpdated 03:31 PM
Pharma
Marketing

GSK dri­ves RSV aware­ness to cen­ter court with Mag­ic John­son

Beth Snyder Bulik

Senior Editor

Mag­ic John­son is pick­ing up a fa­mil­iar po­si­tion and run­ning point again, this time on GSK’s new res­pi­ra­to­ry syn­cy­tial virus (RSV) aware­ness cam­paign. John­son is …

Endpoints News

Sign up to read this article for free.

Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.

BECOME A PREMIUM SUBSCRIBER
TRENDING NOW

The End­points 2024 win­ners and losers list: Who was up and who was down in bio­phar­ma

Up­dat­ed: No­vo’s 23% weight loss with Ca­griSe­ma falls short of high ex­pec­ta­tions, new tri­al planned

FDA ap­proves Hu­ma­cyte’s lab-grown blood ves­sels in mile­stone for re­gen­er­a­tive med­i­cine

Ac­cel­er­at­ed ap­proval brings Pfiz­er's BRAF in­hibitor to first-line pa­tients

Sofinno­va out­lines $550M fund af­ter IPOs and M&A deals

Califf, on his way out at FDA, pre­dicts agency tug-of-war be­tween Ra­maswamy and RFK Jr.

A service from the Financial Times