GSK drives RSV awareness to center court with Magic Johnson
Magic Johnson is picking up a familiar position and running point again, this time on GSK’s new respiratory syncytial virus (RSV) awareness campaign. Johnson is leading the team effort to make sure older adults know about the virus, and its risks and symptoms, in the “Sideline RSV” initiative.
The campaign website features a video of Johnson along with a link to learn more at GSK’s “RSV and M” website that explains what RSV is and the risks for older people and those with underlying conditions. The campaign is also running on Instagram and Facebook.
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