Earvin ‘Magic’ Johnson stars in GSK’s new campaign to raise RSV awareness for older adults.

GSK dri­ves RSV aware­ness to cen­ter court with Mag­ic John­son

Mag­ic John­son is pick­ing up a fa­mil­iar po­si­tion and run­ning point again, this time on GSK’s new res­pi­ra­to­ry syn­cy­tial virus (RSV) aware­ness cam­paign. John­son is lead­ing the team ef­fort to make sure old­er adults know about the virus, and its risks and symp­toms, in the “Side­line RSV” ini­tia­tive.

The cam­paign web­site fea­tures a video of John­son along with a link to learn more at GSK’s “RSV and M” web­site that ex­plains what RSV is and the risks for old­er peo­ple and those with un­der­ly­ing con­di­tions. The cam­paign is al­so run­ning on In­sta­gram and Face­book.

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