GSK re-ups meningitis B campaign with popular ‘80s child actor, now a mom of 4
GSK enlisted ’80s child star turned director, writer and mom Soleil Moon Frye, known for her “Punky Brewster” character, during the pandemic last year to spotlight meningitis B vaccinations for teens. At the time, the already low rate for MenB vaccinations was dipping even lower.
Frye, a mother of four whose oldest child turned 16 during the launch of the campaign, talked about the fact that she didn’t know there were different types of meningitis vaccinations. The campaign was well received with feedback from parents that it was “effective, simple and actionable,” said Stephanie Jen, GSK’s VP of marketing for US vaccines.
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