Soleil Moon Frye with her daughter Poet, and close friend and pediatrician Shakha Gillin.

GSK re-ups menin­gi­tis B cam­paign with pop­u­lar ‘80s child ac­tor, now a mom of 4

GSK en­list­ed ’80s child star turned di­rec­tor, writer and mom Soleil Moon Frye, known for her “Punky Brew­ster” char­ac­ter, dur­ing the pan­dem­ic last year to spot­light menin­gi­tis B vac­ci­na­tions for teens. At the time, the al­ready low rate for MenB vac­ci­na­tions was dip­ping even low­er.

Frye, a moth­er of four whose old­est child turned 16 dur­ing the launch of the cam­paign, talked about the fact that she didn’t know there were dif­fer­ent types of menin­gi­tis vac­ci­na­tions. The cam­paign was well re­ceived with feed­back from par­ents that it was “ef­fec­tive, sim­ple and ac­tion­able,” said Stephanie Jen, GSK’s VP of mar­ket­ing for US vac­cines.

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