In GSK's latest Shingrix campaign, a literal message about the virus prevents older adults from enjoyable plans. (Credit: GSK)
GSK refreshes ‘Shingles doesn’t care’ campaign with focus on harder-to-reach groups
Shingles still doesn’t care in GSK’s renewed campaign for its Shingrix vaccine. The initial “Shingles Doesn’t Care” campaign, launched in 2020, showed active adults ages 50 and up humble-bragging about their healthy exercise and eating habits. A voiceover speaking the name of the campaign underscored the fact the varicella zoster virus can reactivate in anyone who carries it — people who have had chicken pox — regardless of their health.
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