In GSK's latest Shingrix campaign, a literal message about the virus prevents older adults from enjoyable plans. (Credit: GSK)

February 15, 2024 03:02 PM EST

Marketing

GSK refreshes ‘Shingles doesn’t care’ campaign with focus on harder-to-reach groups

Beth Snyder Bulik

Senior Editor

Shingles still doesn’t care in GSK’s renewed campaign for its Shingrix vaccine. The initial “Shingles Doesn’t Care” campaign, launched in 2020, showed active adults ages …

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GSK refreshes ‘Shingles doesn’t care’ campaign with focus on harder-to-reach groups

Beth Snyder Bulik

Senior Editor

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GSK re­fresh­es ‘Shin­gles doesn’t care’ cam­paign with fo­cus on hard­er-to-reach groups

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Among phar­ma CEOs, the IRA now and the IRA lat­er get very dif­fer­ent re­ac­tions

Bris­tol My­ers restarts ra­dio­phar­ma­ceu­ti­cal Phase 3 tri­al, but de­lays read­out by one year

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An­drew Left, short sell­er who cam­paigned against Valeant, is ac­cused of fraud by SEC

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GSK refreshes ‘Shingles doesn’t care’ campaign with focus on harder-to-reach groups

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

Andrew Left, short seller who campaigned against Valeant, is accused of fraud by SEC

European drug regulator rejects Alzheimer's drug Leqembi, citing safety concerns

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