GSK's latest push for shingles awareness encourages people to literally 'wake up' to the virus inside them.
October 31, 2022 10:55 AM EDT
Pharma
Marketing

GSK warns 50+ crowd to ‘wake up’ to vi­ral dan­ger of shin­gles in lat­est cam­paign

Beth Snyder Bulik

Senior Editor

De­spite years of pub­lic health mes­sag­ing and aware­ness ad­ver­tis­ing, peo­ple over the age of 50 still aren’t get­ting the shin­gles shots — or even wide­ly un­der­stand­ing …

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