GSK's new social media campaign 'It Will' spotlights the risk of serious organ damage for people living with lupus.
GSK's newest social media campaign offers 'reality check' for lupus patients
GSK wants people living with lupus to be aware of the silent danger of organ damage. Its latest social media campaign aims not only to ensure they’re aware of how serious it can be, but also to help them understand that it can likely happen to them.
About half of lupus patients will have irreversible organ damage within five years of diagnosis, said Bijal Galloway, a GSK senior director of marketing. However, GSK’s most recent research found that only 23% of patients with lupus believe they’re personally at high risk for organ damage.
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.
