GSK's Vi­iV de­buts next evo­lu­tion in HIV med Dova­to cam­paign with new spokes­peo­ple and new mes­sage

When Ann saw the first TV com­mer­cials for HIV med­i­cine Dova­to, she didn’t see her­self rep­re­sent­ed. So the 74-year-old re­tired school ad­min­is­tra­tor who’s been liv­ing …

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