Ann is one of ViiV Healthcare's newest spokespeople as the retired school administrator speaks up about her HIV status.

GSK's Vi­iV de­buts next evo­lu­tion in HIV med Dova­to cam­paign with new spokes­peo­ple and new mes­sage

When Ann saw the first TV com­mer­cials for HIV med­i­cine Dova­to, she didn’t see her­self rep­re­sent­ed. So the 74-year-old re­tired school ad­min­is­tra­tor who’s been liv­ing with HIV since 1998, reached out to GSK’s Vi­iV Health­care and asked why not?

Now Ann is one of three peo­ple star­ring in Vi­iV’s lat­est Dova­to cam­paign called “De­tect This.” The next-step evo­lu­tion in the brand­ed cam­paign plays on the word “de­tect” — of­ten used in de­scrib­ing HIV sta­tus un­der con­trol as un­de­tectable — but in this case, us­es the word as a di­rec­tive for peo­ple to un­der­stand they can use few­er med­i­cines.

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