ViiV is expanding its 'HIV in View' campaign with new video stories, including one from an original campaign collaborator, Doreen. (Credit: Shutterstock)
September 21, 2023 12:51 PM EDT
Pharma
Marketing

GSK's Vi­iV Health­care takes Shut­ter­stock-part­nered cam­paign in new di­rec­tion

Beth Snyder Bulik

Senior Editor

Vi­iV Health­care first teamed with Shut­ter­stock Stu­dios to of­fer a free pho­tog­ra­phy gallery of re­al peo­ple liv­ing with HIV back in …

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