HHS re­news 'call to ac­tion' with Covid boost­er ad spots

“Where’s Juan?” a soc­cer play­er asks while ner­vous­ly eye­ing the goal. “Covid, again,” a team­mate re­sponds while hold­ing up a text mes­sage. The ref­er­ee blows the whis­tle.

That’s the in­tro­duc­tion to one of the De­part­ment of Health and Hu­man Ser­vices’ lat­est Covid-19 ads de­signed to con­vince those who are dis­pro­por­tion­ate­ly af­fect­ed by the pan­dem­ic to roll up their sleeves for up­dat­ed vac­cines. The ad, ti­tled “Don’t Miss the Game,” aired on Oct. 24 as part of HHS’ broad­er “We Can Do This” cam­paign.

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