Hologic is following up its Super Bowl debut, which featured Mary J. Blige (shown above), with a global tennis tour sponsorship.

Ho­log­ic inks glob­al women’s ten­nis spon­sor­ship in lat­est sports tie-in fol­low­ing its Su­per Bowl de­but

Ho­log­ic is go­ing from the grid­iron to the ten­nis courts. Fol­low­ing its Su­per Bowl ad de­but last month, the women’s health-fo­cused com­pa­ny re­cent­ly signed a mul­ti-year spon­sor­ship deal with the Women’s Ten­nis As­so­ci­a­tion.

Ho­log­ic’s lo­go will be on the ten­nis net at mid-court for more than 60 tour­na­ments dur­ing the year at high-pro­file events, ex­clud­ing Grand Slams, such as the Madrid Open and In­di­an Wells. It will al­so work di­rect­ly with some of the women ath­letes dur­ing the year when there are “au­then­tic op­por­tu­ni­ties,” Jane Mazur, Ho­log­ic VP of cor­po­rate com­mu­ni­ca­tions, said.

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