How CVS and Walgreens are becoming pharma’s new big advertising strategy
Pharma marketers are spending more money and time targeting retail pharmacies — and their video displays, mobile phone alerts and even refrigerator doors — as the number of consumers receiving primary care services in retail stores rises.
More than half (58%) of Americans are likely to go to pharmacies as a first step for non-emergency healthcare, according to a Wolters Kluwer survey in May. When it comes to vaccines, 62% of adults said they would go to a pharmacy, although 54% still prefer physician office visits for their children’s shots.
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.
