Zepbound injection pen (Shutterstock)

How Eli Lil­ly is rolling out Zep­bound, the weight loss drug that can 'sell it­self’

In stark con­trast to most new­ly ap­proved drugs, Eli Lil­ly’s Zep­bound for chron­ic weight man­age­ment needs lit­tle in­tro­duc­tion.

Thou­sands of me­dia sto­ries and so­cial me­dia …

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