Exact Sciences' animated Cologuard test box, nicknamed Little CG, is the well-known 'face' of its marketing efforts.
August 15, 2023 12:42 PM EDTUpdated 02:38 PM
Pharma
Marketing

How Ex­act Sci­ences' out-of-the-box think­ing con­vinced Amer­i­cans to try Co­lo­guard's col­orec­tal can­cer screen­ing test

Beth Snyder Bulik

Senior Editor

What do an an­i­mat­ed card­board box, a fa­mous­ly re­lat­able celebri­ty jour­nal­ist and the PGA Tour have in com­mon? They’re all part of Ex­act Sci­ences’ mar­ket­ing …

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