How phar­ma gi­ants like GSK and Bris­tol My­ers are us­ing tech to shape their fu­ture

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SAN FRAN­CIS­CO — Phar­ma com­pa­nies are in­creas­ing­ly get­ting more cre­ative about how new tech-based ideas might change oth­er parts of the busi­ness be­yond R&D.

In Jan­u­ary, Eli Lil­ly launched a di­rect-to-con­sumer web­site aimed at help­ing pa­tients get more di­rect ac­cess via tele­health to obe­si­ty care and oth­er con­di­tions.

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