How viral TikTok trends are catching on in pharma marketing
TikTok content creators are unboxing designer shoes, handbags … and prescription medicines?
Mimicking the popular social media trend, patients are unpacking their pharmacy hauls on TikTok, from Ozempic pens to Ubrelvy migraine tablets and Symbicort asthma inhalers. But it isn’t just patient influencers — pharma marketers are also latching on to similar trends in an effort to grow their audiences.
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