Idorsia adds Olympic gold medalist and insomnia patient Lindsey Vonn to its celebrity spokesperson roster
After Olympic gold medalist Lindsey Vonn’s first major knee surgery in 2013, she couldn’t sleep. That was the beginning of a cycle of more injuries, added anxiety and stress snowballing into an eventual diagnosis of insomnia.
Now Vonn’s teaming up with Idorsia Pharmaceuticals on its sleep drug Quviviq as its newest celebrity patient ambassador. Vonn appeared in media interviews this week, including on the Today Show and People magazine, talking about her struggles with sleep, along with overall mental health issues.
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