Patricia Torr, president and general manager of Idorsia US

Idor­sia rolls out in­som­nia med Qu­viviq with sales team, dig­i­tal mar­ket­ing and DTC in the works

Idor­sia hit the mar­ket­ing ground run­ning with its in­som­nia launch, de­but­ing an aware­ness cam­paign star­ring pop­u­lar “Friends” ac­tress Jen­nifer Anis­ton just days af­ter its Qu­viviq …

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