Incyte adds first Opzelura brand TV commercial, and a famous voice, to its vitiligo efforts
A well-known celebrity voice is ushering in Incyte’s latest campaign around the skin depigmentation condition vitiligo. Actor Morgan Freeman doesn’t appear in Incyte’s first branded effort for Opzelura for the treatment of vitiligo, but as narrator, his familiar baritone rings throughout the recently launched TV commercial.
Incyte said Freeman’s voice makes the now nationally running TV spot “more compelling, relatable and encouraging for people with vitiligo.” And encouraging is exactly what Incyte is aiming at for the estimated 1.5 to 2 million people in the US who have the autoimmune skin condition. Opzelura, approved in July, is the first pharmacologic treatment for vitiligo to address the repigmentation of skin.
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