An actor with vitiligo stars in Incyte's first DTC work for Opzelura to treat the autoimmune skin condition.

March 14, 2023 12:59 PM EDTUpdated 04:16 PM

Incyte adds first Opzelura brand TV commercial, and a famous voice, to its vitiligo efforts

Beth Snyder Bulik

Senior Editor

A well-known celebrity voice is ushering in Incyte’s latest campaign around the skin depigmentation condition vitiligo. Actor Morgan Freeman doesn’t appear in Incyte’s first branded …

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Incyte adds first Opzelura brand TV commercial, and a famous voice, to its vitiligo efforts

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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In­cyte adds first Opzelu­ra brand TV com­mer­cial, and a fa­mous voice, to its vi­tili­go ef­forts

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Among phar­ma CEOs, the IRA now and the IRA lat­er get very dif­fer­ent re­ac­tions

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Incyte adds first Opzelura brand TV commercial, and a famous voice, to its vitiligo efforts

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

Andrew Left, short seller who campaigned against Valeant, is accused of fraud by SEC

European drug regulator rejects Alzheimer's drug Leqembi, citing safety concerns

Critical Junctures in Gene Therapy Clinical Material Manufacturing: Where Do I Start? And Will It Work?