Incyte scores soccer star Mia Hamm as new spokesperson to raise awareness of graft-versus-host disease
Incyte is teaming up with a well-known athlete — and longtime bone marrow transplant advocate — for a new awareness campaign. Olympic gold medalist and soccer legend Mia Hamm is helping the biopharma raise awareness around post-stem cell transplant graft-versus-host disease (GVHD).
The campaign centers on the importance of fans who “root for you no matter what.” An online video narrated by Hamm begins with soccer fans arriving at a game as she suits up and heads into a crowded stadium. The video then switches to GVHD patients among the cheering fans who talk about their own network of family and supporters who are helping them navigate the disease.
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