Name that Humira biosimilar: Inside the complicated process to brand the newest versions of AbbVie's drug
Seven new drugs launched last week, all with resounding similarity — and all trying to capture a piece of the lucrative market for AbbVie’s Humira.
The drugs are all FDA-approved biosimilars for Humira, or adalimumab, still one of the world’s top-selling drugs and a common treatment for psoriasis and arthritis. The group joins Amgen’s Amjevita, which hit the market in January, and Pfizer’s Abrilada, set to launch this year.
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