In­sta­gram, Tik­Tok so­cial me­dia in­flu­encers lead health­care and phar­ma spon­sor­ships — sur­vey

When it comes to so­cial me­dia health­care in­flu­encers, In­sta­gram and Tik­Tok are the go-to plat­forms for paid brand col­lab­o­ra­tions. That’s ac­cord­ing to in­flu­encer and brand mar­ket­place Col­lab­str, which al­so found that 44% of health­care in­flu­encers sur­veyed have inked brand deals.

The av­er­age pay­out? $287 per col­lab­o­ra­tion. A col­lab­o­ra­tion can be a sin­gle spon­sored post, cus­tom video or larg­er deals cross­ing mul­ti­ple so­cial me­dia chan­nels.

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