Instagram, TikTok social media influencers lead healthcare and pharma sponsorships — survey
When it comes to social media healthcare influencers, Instagram and TikTok are the go-to platforms for paid brand collaborations. That’s according to influencer and brand marketplace Collabstr, which also found that 44% of healthcare influencers surveyed have inked brand deals.
The average payout? $287 per collaboration. A collaboration can be a single sponsored post, custom video or larger deals crossing multiple social media channels.
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