In­tro­duc­ing Mar­ket­ingRx and why phar­ma mar­ket­ing mat­ters. Pay at­ten­tion biotechs, it’s not just for Big Phar­ma any­more

Wel­come to End­points Mar­ket­ingRx, the new week­ly about phar­ma mar­ket­ing, ad­ver­tis­ing and drug com­mer­cial­iza­tion.

The newslet­ter launch begs an old ques­tion though: what is phar­ma …

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