In­tro­duc­ing Mar­ket­ingRx and why phar­ma mar­ket­ing mat­ters. Pay at­ten­tion biotechs, it’s not just for Big Phar­ma any­more

Wel­come to End­points Mar­ket­ingRx, the new week­ly about phar­ma mar­ket­ing, ad­ver­tis­ing and drug com­mer­cial­iza­tion.

The newslet­ter launch begs an old ques­tion though: what is phar­ma mar­ket­ing and why does it mat­ter?

To some peo­ple, phar­ma mar­ket­ing is the ex­clu­sive play­ground of Big Phar­ma com­pa­nies try­ing to one-up each oth­er on main­stream TV with celebri­ty spokes­peo­ple and big ad bud­gets. Oth­ers look at the up-and-com­ing hip op­po­site end of the spec­trum where new brands with shoe­string bud­gets get cre­ative on so­cial me­dia chan­nels with pa­tient in­flu­encers and PR plays.

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