Introducing MarketingRx and why pharma marketing matters. Pay attention biotechs, it’s not just for Big Pharma anymore
Welcome to Endpoints MarketingRx, the new weekly about pharma marketing, advertising and drug commercialization.
The newsletter launch begs an old question though: what is pharma marketing and why does it matter?
To some people, pharma marketing is the exclusive playground of Big Pharma companies trying to one-up each other on mainstream TV with celebrity spokespeople and big ad budgets. Others look at the up-and-coming hip opposite end of the spectrum where new brands with shoestring budgets get creative on social media channels with patient influencers and PR plays.
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