October 17, 2023 12:16 PM EDT

Jingle all the way? Pharma marketers adapt their music strategies for channels like TikTok

Nicole DeFeudis

Editor

The longtime appeal of music in pharma advertising is bleeding into new channels as marketers experiment with repurposed songs and catchy jingles on TikTok, Instagram …

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Jingle all the way? Pharma marketers adapt their music strategies for channels like TikTok

Nicole DeFeudis

Editor

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Jin­gle all the way? Phar­ma mar­keters adapt their mu­sic strate­gies for chan­nels like Tik­Tok

Nicole DeFeudis

Editor

Sign up to read this article for free.

Among phar­ma CEOs, the IRA now and the IRA lat­er get very dif­fer­ent re­ac­tions

Bris­tol My­ers restarts ra­dio­phar­ma­ceu­ti­cal Phase 3 tri­al, but de­lays read­out by one year

Up­dat­ed: With cost-cut­ting un­der­way, Bris­tol My­ers rais­es guid­ance, touts Phase 3 win and scraps an­oth­er

An­drew Left, short sell­er who cam­paigned against Valeant, is ac­cused of fraud by SEC

Eu­ro­pean drug reg­u­la­tor re­jects Alzheimer's drug Leqem­bi, cit­ing safe­ty con­cerns

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Jingle all the way? Pharma marketers adapt their music strategies for channels like TikTok

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

Andrew Left, short seller who campaigned against Valeant, is accused of fraud by SEC

European drug regulator rejects Alzheimer's drug Leqembi, citing safety concerns

Critical Junctures in Gene Therapy Clinical Material Manufacturing: Where Do I Start? And Will It Work?