Jingle all the way? Pharma marketers adapt their music strategies for channels like TikTok
The longtime appeal of music in pharma advertising is bleeding into new channels as marketers experiment with repurposed songs and catchy jingles on TikTok, Instagram and Facebook.
The growing popularity of these platforms is changing how marketers think about music. Gone are the days when jingles were preserved for big brands with big TV budgets, replaced by strategies across a variety of channels using sonic branding, artificial intelligence and other audio tools.
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