J&J is re-upping its health sponsorship at SXSW, including its innovation lounge, shown here in 2023 (Patrick Quiring/SXSW)

J&J opens SXSW as health spon­sor

John­son & John­son is once again the spon­sor of the health and medtech track at the SXSW Fes­ti­val, and it’s fea­tur­ing dis­ease sim­u­la­tions in pso­ri­at­ic arthri­tis and eye dis­ease in its in­ter­ac­tive lounge this year.

In its sec­ond year as the head­lin­ing spon­sor, J&J has ex­pand­ed its pres­ence at the an­nu­al fes­ti­val in Austin, TX, that starts Fri­day. It’s again host­ing an in­ter­ac­tive lounge, plus it’s run­ning net­work­ing and pitch events in ad­di­tion to six pan­el dis­cus­sions.

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