J&J's new campaign aims to bring together mental health resources for the LGBTQ+ community.

J&J opens up con­ver­sa­tions around de­pres­sion in the LGBTQ+ com­mu­ni­ty with new cam­paign

John­son & John­son wants to nor­mal­ize the dis­cus­sion around de­pres­sion – es­pe­cial­ly for peo­ple in the LGBTQ+ com­mu­ni­ty. Its new “De­pres­sion Looks Like Me” cam­paign is launch­ing with con­tent cre­at­ed for, by and about peo­ple who iden­ti­fy as LGBTQ+.

The work in­cludes the new­ly de­buted J&J’s Janssen web­site with re­sources in­clud­ing a di­rec­to­ry of LGT­BQ+ friend­ly health­care pro­fes­sion­als and trained coun­selors. It al­so in­cludes so­cial me­dia posts that ref­er­ence stats such as, “The LGBTQ+ com­mu­ni­ty has high­er rates of #de­pres­sion than the gen­er­al pop­u­la­tion,” with links to the site. J&J is al­so part­ner­ing with The Mighty health com­mu­ni­ties to dri­ve aware­ness of the cam­paign.

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