J&J opens up conversations around depression in the LGBTQ+ community with new campaign
Johnson & Johnson wants to normalize the discussion around depression – especially for people in the LGBTQ+ community. Its new “Depression Looks Like Me” campaign is launching with content created for, by and about people who identify as LGBTQ+.
The work includes the newly debuted J&J’s Janssen website with resources including a directory of LGTBQ+ friendly healthcare professionals and trained counselors. It also includes social media posts that reference stats such as, “The LGBTQ+ community has higher rates of #depression than the general population,” with links to the site. J&J is also partnering with The Mighty health communities to drive awareness of the campaign.
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