J&J's latest prostate cancer and genetic awareness effort makes use of a Dad genes/jeans pun to make a point (J&J)

Check your dad jeans — and genes — in J&J's new BR­CA-fo­cused cam­paign

Many peo­ple are fa­mil­iar with BR­CA, or breast can­cer gene 1 and 2, mu­ta­tions in breast can­cer, but they can al­so play a role in …

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