J&J leads pharma companies in brand rankings, topping Roche, Bayer and Pfizer amid overall industry decline
Johnson & Johnson held on to the top spot on Brand Finance’s list of most valuable pharmaceutical brands again this year, and overtook Pfizer for the lead in the consultancy’s estimation of brand strength.
Overall, however, many pharma brand valuations dipped, with six of the top 10 companies losing value — including J&J which, despite retaining first place for the fifth year in a row, came in at $12.76 billion in brand value, dipping 4.6% from $13.38 billion in 2022. Roche and Pfizer followed J&J, maintaining the second and third positions but losing brand value. Roche dropped 5.5%, and Pfizer dropped 2.2%.
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