J&J’s latest vision campaign offers clear-eyed advice for Gen Z: Take a social media break
Johnson & Johnson wants Gen Z to take a break from social media. Its new campaign from J&J Vision for contact lens brand Acuvue, “Where Vision Meets Sight,” asks young people to put down their phones and take a break. The goal is not only to give their eyes a rest, but also to take some time to clarify the vision for their lives.
Since the Covid pandemic, there’s been a 35% increase in the amount of time people spend on digital devices, for an average now of 13-plus hours. What does that do to vision? It causes people to blink about 60% less than they typically would, affecting tear film, eye comfort and vision quality, said Nancy Sabin, head of J&J Vision’s marketing and connected commerce in North America.
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