J&J Vi­sion looks to the fu­ture with new cor­po­rate cam­paign span­ning gen­er­a­tions of eye health

From a ba­by’s first eye ex­am to ag­ing peo­ples’ cataracts, J&J Vi­sion’s newest cor­po­rate cam­paign nav­i­gates a life­time of eye health through the lens of a well-known pho­tog­ra­ph­er.

“Vi­sion Made Pos­si­ble” de­buted this week with Kate T. Park­er, an At­lanta-based pho­tog­ra­ph­er and best-sell­ing au­thor, be­gin­ning to film and pho­to­graph pa­tients’ and eye care pro­fes­sion­als’ sto­ries about vi­sion from across the world. Two cataract pa­tients and an oph­thal­mol­o­gist who al­so had cataract surgery are among the first pro­files post­ed on its web­site.

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