J&J Vision looks to the future with new corporate campaign spanning generations of eye health
From a baby’s first eye exam to aging peoples’ cataracts, J&J Vision’s newest corporate campaign navigates a lifetime of eye health through the lens of a well-known photographer.
“Vision Made Possible” debuted this week with Kate T. Parker, an Atlanta-based photographer and best-selling author, beginning to film and photograph patients’ and eye care professionals’ stories about vision from across the world. Two cataract patients and an ophthalmologist who also had cataract surgery are among the first profiles posted on its website.
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