J&J Vision's latest social media campaign encourages parents to get eye exams for kids going back to school.
J&J sets its sights on parents — and children’s vision — in new back-to-school social media campaign
Johnson & Johnson is giving parents an extra item to check off their back-to-school lists — eye exams. A new J&J Vision campaign from its Acuvue Abiliti brand focuses on myopia, or nearsightedness, in children and the importance of a comprehensive eye exam. Abiliti lenses are worn overnight while a child — or adult — sleeps and work to temporarily reshape the cornea to allow for better sight during the day without eyeglasses.
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