Lab coats and mi­cro­scopes in mar­ket­ing: Does sci­ence still sell in phar­ma ad­ver­tis­ing?

In 2018, the lead­ing phar­ma trade or­ga­ni­za­tion PhRMA launched a $10+ mil­lion cam­paign aimed at dis­tanc­ing the in­dus­try from then-“Phar­ma Bro” fraud­ster Mar­tin Shkre­li with …

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