Eye care professionals are featured in LENZ Therapeutics' campaign about the common eye condition presbyopia. (Credit: LENZ Therapeutics)

April 5, 2024 02:30 PM EDTUpdated 02:58 PM

Marketing

LENZ rallies presbyopia awareness with eyecare professionals ahead of FDA submission

Beth Snyder Bulik

Senior Editor

LENZ Therapeutics is clear on the benefits of pre-commercial marketing for its presbyopia eye drops, bolstered by positive Phase 3 news this week. The new …

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LENZ rallies presbyopia awareness with eyecare professionals ahead of FDA submission

Beth Snyder Bulik

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LENZ ral­lies pres­by­opia aware­ness with eye­care pro­fes­sion­als ahead of FDA sub­mis­sion

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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LENZ rallies presbyopia awareness with eyecare professionals ahead of FDA submission

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

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