Leo Phar­ma looks 'be­yond the skin' in atopic der­mati­tis aware­ness cam­paign

As Leo Phar­ma aims to take on heavy­weight champ Dupix­ent in atopic der­mati­tis, the com­pa­ny is launch­ing “AD Days Around the World,” an aware­ness cam­paign doc­u­ment­ing re­al pa­tient sto­ries across Eu­rope.

The project, un­veiled on Mon­day, spot­lights four pa­tients: Mar­jo­laine, Lau­ra, Ju­lia and África from France, Italy, Ger­many and Spain, re­spec­tive­ly, in short video clips on the chal­lenges of liv­ing with AD, the most com­mon form of eczema.

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