Lundbeck's new TV and digital campaign for its migraine med Vyepti focuses on daily patient challenges.

January 19, 2024 01:26 PM EST

Lundbeck encourages migraine patients to ‘Say Yep’ to its IV-infused med in latest campaign

Beth Snyder Bulik

Senior Editor

Lundbeck is taking a new tack in its migraine marketing for Vyepti, the only IV-infused option in the crowded market. The campaign, launched this week …

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Lundbeck encourages migraine patients to ‘Say Yep’ to its IV-infused med in latest campaign

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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Lund­beck en­cour­ages mi­graine pa­tients to ‘Say Yep’ to its IV-in­fused med in lat­est cam­paign

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

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Lundbeck encourages migraine patients to ‘Say Yep’ to its IV-infused med in latest campaign

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