Mar­ket­ingRx roundup: J&J boosts health eq­ui­ty goals in 6-city chal­lenge; Al­ler­gan Aes­thet­ics kicks off breast can­cer ef­forts

John­son & John­son is look­ing for big ideas from small en­tre­pre­neurs. Spurred by the pan­dem­ic health in­equities and on­go­ing racial in­jus­tice in lo­cal com­mu­ni­ties, J&J is run­ning a new in­no­va­tion chal­lenge in six hard-hit cities. And there will be lots of win­ners. With $1 mil­lion to dis­trib­ute, awards won’t top more than $75,000 each, Seema Ku­mar, glob­al head of J&J’s of­fice of in­no­va­tion, glob­al health and sci­en­tif­ic en­gage­ment told End­points Mar­ket­ing Rx. Not be­cause J&J is be­ing stingy, but be­cause it wants to fund as many ef­forts as pos­si­ble of course, but al­so be­cause it doesn’t want to over­whelm the small en­tre­pre­neurs and com­mu­ni­ty or­ga­niz­ers it’s hop­ing to ap­ply.

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