MarketingRx roundup: J&J boosts health equity goals in 6-city challenge; Allergan Aesthetics kicks off breast cancer efforts
Johnson & Johnson is looking for big ideas from small entrepreneurs. Spurred by the pandemic health inequities and ongoing racial injustice in local communities, J&J is running a new innovation challenge in six hard-hit cities. And there will be lots of winners. With $1 million to distribute, awards won’t top more than $75,000 each, Seema Kumar, global head of J&J’s office of innovation, global health and scientific engagement told Endpoints Marketing Rx. Not because J&J is being stingy, but because it wants to fund as many efforts as possible of course, but also because it doesn’t want to overwhelm the small entrepreneurs and community organizers it’s hoping to apply.
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