January 31, 2022 12:33 PM EST
Pharma
Marketing

Mar­ket­ingRx Matchup: Glax­o­SmithK­line, As­traZeneca asth­ma TV ads face off in con­sumer rat­ings

Beth Snyder Bulik

Senior Editor

Wel­come to an­oth­er round of End­points Mar­ket­ingRx’s DTC ad­ver­tis­ing matchup – this time gaug­ing con­sumer opin­ions of asth­ma TV ads from Glax­o­SmithK­line and As­traZeneca. …

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